This blog post on To translate or copy-write: That is the question! was originally posted on our corporate site. Click here to read the original post in its entirety.
In previous centuries, and before the age of hyper-specialization, in order to translate a document, one would simply call a translator, give him the original text and trust him to use his best judgment to provide a translation that reflects the original. Nowadays, with the ubiquitous usage of instant mass communications, Internet campaigns or traditional mass media, things have become more complicated.